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Loh Chan: Elderly is one of the target groups of DBC

出自香港新聞網 - 樹仁新傳系學生實習習作

在2013年9月18日 (三) 05:35由115056 (對話 | 貢獻)所做的修訂版本
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Loh Chan, the CEO of Digital Broadcasting Corporation (DBC) told that elderly is one of the target groups of DBC when he attended the assembly of Shue Yan University today.

Loh Chan pointed out that there are not many programs relating to the elderly, so they hope to develop a channel which is suitable for the elderly, in order to expand the market. However, some have questioned that whether the elderly people are willing to spend money to listen the program. Loh Chan concerned that there are many social organizations are willing to subsidize the elderly, so he thinks that it will be feasible if they can provide radios to the elderly free of charge. He also believes that there are many retired people are able to afford the spending of listening to the programs; hence, he is quite confident of this elderly market.

A survey in the United States has stated that there are more and more people getting news from the digital media and social media in recent years; and on the other hand, people’s interests in newspapers and other traditional media interest declined. Loh Chan explained that this is because of the growth of popularity of smart phones, tablets and other electronic devices, so people tend to use digital media to obtain information more often. And this is also one of the reasons that he thinks digital radio has room for development. --115056 2013年9月17日 (二) 21:35 (UTC)

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