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Magazine publisher: PR events replaceing marketing budget

出自香港新聞網 - 樹仁新傳系學生實習習作

在2013年3月20日 (三) 09:08由105074 (對話 | 貢獻)所做的修訂版本
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Reporter: Wilfred Yan HKSYU--105074 2013年3月19日 (二) 23:57 (UTC)

Dixon Wu, director of Flagship corporation limited, stated the marketing budget used in the field of advertising is declining.


Wu took the his magazine Keypad as an example to explain his opinion. He thought that the clients in the advertising marketing may not will to pay a huge amount of money to sell their products in popular media anymore. The clients, especially those selling luxury products, would rather like to organize PR events or other private activities to target specific consumers; therefore, he is devoted to create a new channel to promote his magazine, which is targeted to sell medical devices to private doctor.


Moreover, Wu suggested it is now a era of 'cross-media', advertiser cannot only focus on single media platform. It is because new media platform such as smartphone apps are good advertising channel as well.
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