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Media’s loss of advertisements may be unrelated with politics

出自香港新聞網 - 樹仁新傳系學生實習習作

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(新頁面: Media’s loss of advertisements may be unrelated with politics Reported by Alvin Wu Dissident media like AM730 has complained their loss of advertisements from Chinese-invested busine…)
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在2014年2月19日 (三) 01:54所做的修訂版本

Media’s loss of advertisements may be unrelated with politics

Reported by Alvin Wu

Dissident media like AM730 has complained their loss of advertisements from Chinese-invested businesses as being suppressed with political reasons.KK Tsang, the Chief Executive Officer of the Bees Group - an advertising company which AM730’s founder Shih Wing Ching is the second largest shareholder – thought the impact of the political suppression is exaggerated.

“It (political suppression) exists, but it is not a general phenomenon either.” Tsang said in Shue Yan University yesterday.

Tsang explained that Chinese-invested businesses only take 10% of the advertising revenue, even when advertisement with millions of revenue is loss as stressed by Shih, it does not have huge impact. For electronic media like radio, Tsang attributed the decline of advertisement to other reasons.

“Radios as well as traditional newspapers have a shrinking market by itself,” Tsang thought, “It may not be related to political suppression totally.”

Notwithstanding Tsang criticized Hong Kong’s advertising industry is declining and having many bad practices, he still has hope for the city to attract foreign customers.

“I believe Hong Kong is able achieve it……” He added, “I oppose to government’s support in the industry, if any. If we need government’s subsidies, how can we call ourselves as creative industry?”

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