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Non-sale magazine

出自香港新聞網 - 樹仁新傳系學生實習習作

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105120 (對話 | 貢獻)
(新頁面: --~~~~ Have you ever imagine that create a magazine that will not be sold publicly? Dixon Wu, the Director of Flagship Co. Ltd, he did. “keypad” is a life style magazine under Flagsh…)

在2013年5月2日 (四) 19:51的當前修訂版本

--105120 2013年5月2日 (四) 11:51 (UTC)

Have you ever imagine that create a magazine that will not be sold publicly? Dixon Wu, the Director of Flagship Co. Ltd, he did. “keypad” is a life style magazine under Flagship which target on professional readers such as doctors and lawyers. Readers will receive the magazine by mail quarterly. “The Flagship will develop more multi-media way like making movie and video” said Wu.

Wu mention that the way of making advertisement is changing. Clients are trend to approach the production house than traditional advertising house. Production house is much cheaper and creative. Not simply a flat advertisement on paper magazine but also video online. Some company will even cut down the advertising budget and prefer to organize a PR event which is a more direct way to have a better communication with their target audience.


--105120 2013年5月2日 (四) 11:51 (UTC)

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