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Ocean Park no need to respond to the Boy’s love advertisement: marketing’s expert

出自香港新聞網 - 樹仁新傳系學生實習習作

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(新頁面: '''Ocean Park no need to respond to the Boy’s love advertisement: marketing’s expert''' Reported by Meng Shu Yang, Keira 165001, April 9, 2019 Ocean Park no need respond for the sak…)
 
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'''Ocean Park no need to respond to the Boy’s love advertisement: marketing’s expert'''
'''Ocean Park no need to respond to the Boy’s love advertisement: marketing’s expert'''

在2019年5月21日 (二) 00:48的當前修訂版本

Structure: 7.5 Content: 7

Ocean Park no need to respond to the Boy’s love advertisement: marketing’s expert

Reported by Meng Shu Yang, Keira 165001, April 9, 2019

Ocean Park no need respond for the sake of responding one of post about Wong Kar Wai's movie 《Happy Together》, which is belonging to the latest advertisements released in Taiwan about a series of Hong Kong’s classic movie, said a marketing’s expert.

“There is no one advertisement could be released around the world, advertisements have to be localized,” said Ralph Szeto, who is one of the founders of a digital and social media communications consulting group called CMRS Group and the Chairman of Hong Kong Association of Interactive Marketing (HKAIM).

In the past 10 years, Szeto’s group companies have been winning many regional and local industry awards. Ralph is also received “2015 Digital Marketer of the Year” by HKAIM and became the first batch of Certified Digital Marketer (CDM) endorsed by HKAIM in September 2015.

Speaking at a weekly assembly at Hong Kong Shue Yan University today, Szeto said the advertisement was published in Taiwan. Whether or not the poster is meant to promote homosexuality, there is no doubt that 《Happy Together》 is one of the representative movies of Hong Kong. And it bases on the popularity of Hong Kong’s classic movie among Taiwan people.”

“It didn’t design for customers in Hong Kong. And This series became a great success in Taiwan. I think there is no need to explain in this case,” said Szeto.

The promotional series was produced by a Taiwanese production company, and that the facebook page is a Taiwanese version of the page promoting Taiwan tourism, which pays tribute to classic Hong Kong movies such as 《Chungking express》 and 《Comrades: Almost a Love Story》 and is filmed in the park, including old streets and roller coasters in Hong Kong. The series includes 16 photos and 13 promotional photos from February 1 this year.--165001 2019年4月16日 (二) 00:58 (CST)

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