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Political issue implicated in advertisement will affect the freedom of Hong Kong advertising industry.

出自香港新聞網 - 樹仁新傳系學生實習習作

在2019年5月16日 (四) 02:08由175001 (對話 | 貢獻)所做的修訂版本
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Political issue implicated in advertisement will affect the freedom of Hong Kong advertising industry

Reported by Zoe Lam, published on 9, May 2019

A full front page advertisement published by the Apple Daily to ridicule the Leung-Chun-ying, the former Chief Executive of Hong Kong, was concerned and discussed by the general public. A senior advertiser said that political disputes should not be implicated in the advertisement.

Ralph Szeto, the Co-founder of CMRS Group and the Chairman of Hong Kong Association of Interactive Marketing (HKAIM), he said that advertisement should not Implicated to political issue as remain the freedom of advertisement industry in Hong Kong.

“I would say please don’t implicate advertising into politics. We should cherish the freedom of advertising in Hong Kong today,” Szeto said.

Szeto pointed out that many countries have laws regulating advertising content, such as the involvement of politics in the advertising industry, which is likely to impose restrictions on advertising freedom.

There are currently no regulations in Hong Kong to control the content of advertisements as the freedom of creation of advertising is very large.

“Hong Kong advertisers enjoyed a lot of freedom so they did not have political consideration.That is the reason why there was a high degree of creativity in Hong Kong advertising industry,” said Szeto.

Besides, Ocean Park’s new advertisement was criticized to advocate homosexual love as it imitate the poster of Hong Kong film “Happy Together”, Szeto said advertising companies should stick to their creative ideas.

“It's just one of a series of creative movie themed advertisements, and it's not intended to promote any homosexual love, so they don't have to respond to it,” Szeto said.

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