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Press use graphic design to tell story and catch readers' eyes

出自香港新聞網 - 樹仁新傳系學生實習習作

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26 March, 2013


An art director of a local printed media said graphics could help tell a news story and attract readers.


Danny Wong, art director of Sing Tao Group, said graphic design had become more important for press when he gave a speech on the General Assembly of the Department of Journalism and Communication in Hong Kong Shue Yan University this afternoon.


He said that graphic design of a newspaper might be related to its marketing strategies. For instance, Japanese newspapers, especially tabloids, usually use colorful and outstanding headline to catch buyers’ eyes because of their display method in newsstands or bookstalls. Sometimes, top-centered tittles of newspapers which can boost sales based on the branding effect were designed for selling in vending machines.


Wong said that the concept of WED brought three elements, writing, editing and design, together in order to strengthen the readability of the news story.


Actually, Sing Tao has applied the concept on their reports such as its series report about the establishment of the People's Republic of China by the Communist Party of China.


Wong said that the art department used sketches of successive generations of China’s leaders instead of photos which were uneven and jumbled and different in color. Also, the theme of graphic design was in succession of 24-day reports.


“The coordination and integration of editors have been very vital to the project since we did not know the number of words of the report,” said Wong.


This report finally won various prizes, including art awards, in the mainland China and overseas markets and showed the success of the convergence of graphic and words.


--105117 2013年3月26日 (二) 18:21 (UTC)
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