請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Price rising for Power Assets Holdings Limited is inevitable.

出自香港新聞網 - 樹仁新傳系學生實習習作

在2011年10月19日 (三) 03:46由095053 (對話 | 貢獻)所做的修訂版本
(差異) ←上一修訂 | 當前修訂 (差異) | 下一修訂→ (差異)
跳轉到: 導航, 搜尋

There are two electric companies in Hong Kong, Power Assets Holdings Limited and CLP. The former serves as electric supply of Hong Kong Island while the latter is the supplier of other parts in Hong Kong. However, HK Electric is always being recognized as a more expensive supplier when comparing to CLP. Esme Lau, public affairs manager of the Power Assets Holding Limited, said that it is inevitable for their company to raise their price on electricity.


Within the two electric companies in Hong Kong, Power Assets Holdings Limited is always being criticized as making unreasonable price rising, especially when CLP doesn’t make any changes on price at the same time. Esme Lau said that, there are many differences between Power Assets Holdings Limited and CLP in many aspects, so that people shouldn’t compare the prices between the two companies. She explained that electric cables of her company are usually built underground, which is different from CLP that are using overhead cables. This difference will increase their cost of producing electricity, therefore they have higher price than CLP.


Apart from that, she also mentioned that the sizes of company are different between the two companies, which Power Assets Holdings Limited is only about one-third of CLP in terms of company size. She added that there are lot more causes that lead to the difference of price between the two companies, but she hope that the public can understand their situation. She said that customers will find that their service get is more than their money’s worth. She made an example that there are only a few electric accidents happened in a year, it is about one minute per year. Apart from that, their company also does many community services.


Working in the department of public relations, she said, is important to make issue and crisis management. However, she said that the problem of price rising is only regarded as an issue rather than crisis. She said those crises are those accidents that happened suddenly, which are able to affect the company’s reputation in a short period of time.


She explained that handling crisis is the most crucial work done by public relations department. In tackling the crisis, PRs should control the damage towards the company, which means they should lower the effect of incident to it. Afterwards, she said, the best solution is to turn crisis into opportunities. She explained that a good PR should try to use the incident to promote their brand, as this may be a chance for them to get coverage on newspapers and media. And in order to be a good PR, she suggested that having experience of being journalist may help them to tackle the crisis easier. She explained that people who had working experience on that field are able to ask good questions and have well writing skills, which are the important elements that a PR needed.

個人工具