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Print media need to change in order to survive in the digital age

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Zoe Lam, 7 April, 2019
Reported by Zoe Lam, 7 April, 2019

在2019年5月19日 (日) 21:07的當前修訂版本

Structure: 8 Content: 7.5

Reported by Zoe Lam, 7 April, 2019

Print sales have been declining for several years, the only way print media survive was make a digital transformation, says an experienced journalist.

“Print media may no longer exist in three to years,” said Eva Lee Tsz-fan, the manager of the content bureau of corporate affairs of Alibaba Group, and also an experienced reporter.

Lee said that many print media have been already set up a online version of newspaper nowadays, such as setting up instant columns, shooting news videos.

“Embracing new things was necessary if print media had to survive,” Lee said.

Lee said the applications of Virtual Reality (VR) technology and Augmented Reality (AR) technology could help print media companies to create news stories in the future.

Lee added that although print media must do the transformation to survive but it was not necessarily successful.

“The readers of online media was subdivided and the content was fragmented. Even if the print media changed the communication way to readers, the company also should figure out how to attract reader’s interest and how to convey the message to readers,” Lee said.

Some people worried about professional journalists would be replaced by citizen journalists, Lee said professional journalists would not be replaced.

“People knew how to take videos and photos but they did not know how to separate fact from opinion and they were not able to do the insight and analysis of the news,” Lee said.

“Also, normal people didn’t know the media ethics, and it was important,” Lee said.

Some people said that the disadvantage of online media was the lack of credibility, Lee did not agree that online media was completely untrustworthy.

“Some online media were transform from traditional media. I believed that they had deep-rooted traditional principles about reporting news,” Lee said.

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