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Public relation always roles as a crisis solver

出自香港新聞網 - 樹仁新傳系學生實習習作

在2011年10月19日 (三) 04:11由Ettinger (對話 | 貢獻)所做的修訂版本
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The former Chief Secretary for Administration, Henry Tang, admitted to have marital indiscretions through a public relations agency. Public relation officers play a vital role for the election as they need to build up candidates’ images. Ms Esme Lau, the public affairs manager for Power Assets Holdings Limited, said Tang’s (((campaign to his extramarital romances expressed what Tang want to say by the use of crisis communication to the public.)))


“Public relations agency gave a way for Tang to explain the extramarital affairs,” Lau said. The public relations officer will also decide the suitable time to deliver the message. In dealing with crisis, public relations play a role in controlling the development of the crisis. Therefore, Lau thinks public relations is ever-changing and needs to be creative for dealing with different crises.

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