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Short video will be the latest trend of the market, says a Tik Tok director.

出自香港新聞網 - 樹仁新傳系學生實習習作

在2019年5月7日 (二) 22:00由165032 (對話 | 貢獻)所做的修訂版本
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Short video will be the latest trend of the market, says a Tik Tok director.

Reported by Ivy Kong 2019/5/7

ByteDance Ltd, Tik Tok Planning Director (South China), Patton Chen said that people are now using mobile phones in a fragmented manner, watching video and video with decentralized attention. The average attention of the audience has dropped from 15 seconds to 8 seconds. A video has only 8 seconds to attract viewers. Therefore, short video is the trend of the market.

Tiktok was founded in 2016. It has been used by most users in the Mainland and has evolved into a global platform that is available for download in most countries. In 2018, it became the world's fourth largest mobile app for downloading.

Chen pointed out that the content of Tiktok videos are diversified and can cater to different tastes of the public. Also, it can strengthen the interaction between stars and fans. “fans can work together with celebrities to complete the film. Through liking the video, it can increase communication and interaction, and can also improve celebrities’ reputations,” said Chen at a Hong Kong Shue Yan University weekly forum.

Chen said that Tik Tok has a certain review mechanism for the film. “First, it is automatically monitored by the machine system to perform the first screening for certain sensitive information. Then, after manual review, if there is a user report, there will be employees to follow up. When the report reaches a certain amount, the video will be removed, but the account may not be blocked,” said Chen.

Chen bluntly said that the mainland's censorship is stricter because the government itself has a monitoring mechanism for the media, so there will be no films related to the June 4th incident anyway. At the same time, he also said that because he is not a member of the review team, he is not clear about the relevant guidelines and actual operations, and he does not understand the work of the review.

--165032 2019年5月7日 (二) 22:00 (CST)

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