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Shorter video will be the trend in the media in the future

出自香港新聞網 - 樹仁新傳系學生實習習作

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(新頁面: By Sammy Chong, 30 April 2019 TikTok is one of the most popular apps in the teens generation. It showed that more people willing to watch shorter videos and have the interaction. “P…)
 
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By Sammy Chong, 30 April 2019
By Sammy Chong, 30 April 2019

在2019年5月26日 (日) 02:41的當前修訂版本

Structure: 6.5 Content: 7

By Sammy Chong, 30 April 2019

TikTok is one of the most popular apps in the teens generation. It showed that more people willing to watch shorter videos and have the interaction.


“People prefer to watch a short video in the future, they want to know to main point of the video around 8 seconds,” Patton Chen said, the Planning Direction of TikTok(South China).


Chen said that when compare with one-minute video, people are willing to watch around 15 seconds video. Therefore, TikTok focus on short films that take less time.


Chen said people will spend around 8 seconds in each video to look for the focus point. TikTok is an app that provide the filters, stickers and background music to user to take different types of video.


“There are 5G internet in the future, I predict will have 300 million users use the app every day,” Chen said.


For attracting more teens to use the app, Chen said must have the new and special function in TikTok.


“The main purpose of TikTok is the user can react with other,” Chen said.


It will provide a half side to the user to take the film with the famous person, sometime is the dialogues or dances together.


This can let user has the interaction, not just taking the film alone and provide the fresh method to them.


Also, he said it has AI and staff to check the content of the video, to make sure that the content is suitable to the user.


But Chen did not clearly to point out what is the meaning of non-suitable content, it is included the historical events or political opinion in the talk in Shen Yan University.

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