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Sing Pao Daily News presents different news angle

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Ruby To

HONG KONG| TUE FEB 19,2013 20:07 (UTC)


Sing Pao Daily News will choose to report some outstanding and interesting news, rather than focus on breaking news, as other newspapers do in Hong Kong, said Ngai Kai Kwong, chief editor of Sing Pao Daily News.


Ngai explained that every newspaper has its own character. Even with relatively low operating budget, Sing Pao Daily news can still build up its own character, by reporting different type of news, he said.


Ngai took the interview with Legislator Regina Ip Lau Suk-yee as an example, claiming that Editor will take the angle about political views of Ip as the main focus of the interviews, but Sing Pao chose to take the soft news angle in the interview – reporting the fashion taste of Ip.


“We wish to bring different side of society to our readers, rather than just putting attention to the serious side of society,” said Ngai.


Ngai noted that Sing Pao Daily hope to play a different role in the industry. Because of the problem of lacking budget, stable income, relatively small circulation and shortage of reporters, Sing Pao Daily News needs to think the other way to survive in the industry.


With the reform last year, Sing Pao Daily News will take more different angle in their reporting, such as taking relatively soft angle in local news. Ngai claimed that they are not going to give up the local readers market, but present them with different news than the other newspaper.


“Hong Kong readers need different choices, but not only the hard news now existing, “said Ngai.


Ngai revealed that Sing Pao Daily News is going to develop more China news reporting. They will set up a news room in China for more focus reporting in China.

(300 words)
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