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The Medical and Drug broadcast Ordinance is not currently appropriate

出自香港新聞網 - 樹仁新傳系學生實習習作

(修訂版本間差異)
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in programmes and disallowed title sponsors for programmes.  
in programmes and disallowed title sponsors for programmes.  
 +
However, the Ordinance did not apply on new media, such as statuses and posts in social  
However, the Ordinance did not apply on new media, such as statuses and posts in social  
media and pop up ads on the Internet.  
media and pop up ads on the Internet.  
 +
Wu agreed that medical programmes should be restrained strictly as the government has a  
Wu agreed that medical programmes should be restrained strictly as the government has a  
responsibility to prevent misleading medical messages from reaching citizens.  
responsibility to prevent misleading medical messages from reaching citizens.  
 +
However, the regulations had brought difficulties for media companies to capture advertisements  
However, the regulations had brought difficulties for media companies to capture advertisements  
and funds from sponsors.  
and funds from sponsors.  
 +
Wu hoped the government could review the Ordinance again and set up a revised version according  
Wu hoped the government could review the Ordinance again and set up a revised version according  
to the current media environment, which new media should be put into consideration too.
to the current media environment, which new media should be put into consideration too.

在2013年3月25日 (一) 19:47所做的修訂版本

The Medical and Drug broadcast Ordinance had to be revised to eliminate the grey

area among new media, said Dixon Wu, the director of Flagship Co. Ltd.


Reporter / April Ng


“The Ordinance was launched decades ago so it is outdated while new media are not

restricted by it,” said Wu. “The government had to renew the regulations regularly.”

The Ordinance restrained media from promoting medicine and doctors’ recommendations

in programmes and disallowed title sponsors for programmes.


However, the Ordinance did not apply on new media, such as statuses and posts in social

media and pop up ads on the Internet.


Wu agreed that medical programmes should be restrained strictly as the government has a

responsibility to prevent misleading medical messages from reaching citizens.


However, the regulations had brought difficulties for media companies to capture advertisements

and funds from sponsors.


Wu hoped the government could review the Ordinance again and set up a revised version according

to the current media environment, which new media should be put into consideration too.

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