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Traditional printed media must evolve into online media, but it doesn’t mean they can be successful, says a Manager of Content Bureau

出自香港新聞網 - 樹仁新傳系學生實習習作

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(新頁面: By Tsz-Shun Yam, 2 April 2019 The development of traditional printed media was shrinking while online media was becoming the main trend nowadays. Eva Lee said the only way for printed me…)
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在2019年4月2日 (二) 21:57所做的修訂版本

By Tsz-Shun Yam, 2 April 2019

The development of traditional printed media was shrinking while online media was becoming the main trend nowadays. Eva Lee said the only way for printed media to survive was to embrace and make use of the online platform.


“Traditional printed media is going to disappear very soon,” Eva Lee, Manager of Content Bureau of Corporate Affairs of Alibaba Group said at a Hong Kong Shue Yan University forum yesterday. The market of printed media was evolving into online media, printed media maybe disappear in coming 3 to 5 years. The number of printed media has been dropping in recent years, many people would choose to read the news in online platform. In the future, even more forms of media may appear, such as augmented reality (AR) and virtual reality (VR), traditional printed media would hard to survive.


“Printed media must evolve into online media, but it doesn’t mean they can be successful,” she said. There were lots of ways for printed media to change, but they needed to consider how to make the content more interesting to attract readers, especially for the news content, they needed to express in a way that could attract readers in different ages group.


“It is true that everyone could be a reporter, but they cannot replace the professional reporters,” she said. Unlike people just use their mobile phone or camera to take some pictures or record some video and posted online, professional reporters needed to dig out new trends. When they wrote articles, they needed supports from experts and involved analysis, which could add value to the readers, they were unreplaceable.


Eva Lee is the Manager of Content Bureau of Corporate Affairs of Alibaba Group. She used to be a financial reporter in newspaper and the magazine “iMoney”. She has received 3 awards in the “HSMC Business Journalism Awards” in 2015/16.--165054 2019年4月2日 (二) 21:57 (CST)

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